Many organisations are using tools designed for straightforward problems on challenges that are anything but. Complex issues like health and social inequalities, workforce pressures, climate and sustainability, service transformation and digital adoption require a context-sensitive approach to change.
These problems:
- Involve many actors and behaviours
- Are shaped by context, policy, culture and history
- Feature feedback loops and unintended consequences that prevent meaningful change
Behavioural science and systems thinking both speak to these challenges—but are often used in isolation. Behavioural work often fails to deliver the transformative changes necessary to deliver desired outcomes. Systems approaches are often too abstract, complex to understand and difficult to implement and evaluate.
We help you bring them together.